Feel The Rhythm of Korea: Imagine Your Korea
- tammiesunday
- Jul 9, 2021
- 2 min read
Updated: Apr 13, 2024
Know about Korea Tourism Organization's campaign to #cheeruptheworld and #meetyoulater
KTO's series of promotional videos creatively exhibits the rhythms and colors of South Korea's destinations and ingeniously represents the Korean identity, one deeply rooted in cultural heritage and immensely engaged in contemporary trends.
What makes this such a harmonious and effective project are the contributions of each artist and their content's objective: 1) educating the viewers: "why Korea?" postCovid, approaching it with a level of social sensitivity and a responsibility to boost morale; and 2) benchmarking on Kpop opportunities to reveal underlying textures of Korea that the audience may encounter and become fond of.
Featured Artists
Leenalchi, an alternative pop band comprised of Pansori (Korean folk) singers.
Ambiguous Dance Company, a group of contemporary dancers known for their unconventional approach to dance and music.
2 Days 1 Night (1박 2일), a Korean variety show that explores regions in South Korea, featuring sceneries, cuisine, and history whilst playing games and completing challenges. Cast members: (left to right) Yeon Junghoon, Ravi, Kim Seon Ho,Din Din, Moon Se Yoon and Kim Jongmin.
Video Campaign Elements
Songs from Leenalchi's album Sugungga (a Pansori story about a rabbit and turtle) were matched with choreography and city identities
Dancers were perceived as dokkaebi 도깨비 (goblins, popular Korean folklore nature deity often wearing a hanbok) coasting through the cities. Their costumes also varied on the location's characteristics
Selected cities and song titles with additional notes are listed below
SEOUL
Tiger Is Coming
BUSAN
A Fish In The Map
JEONJU
Catch A Rabbit
ANDONG
You Know Who I Am?
MOKPO
Crying Soft-shell Turtle
GANGNEUNG
Ddiddiroo Diroo Diroo, BTS bus stop and iconic Goblin scene by the oceanside found here!
INCHEON
A Magic Pocket, ideated and pitched by team DinDin, SeonHo, and Jongmin of 2 Days 1 Night but performed by the whole cast, KTO approved
Resources
Watch the Feel The Rhythm of Korea playlist on Youtube and 2 Days 1 Night's cast participation aired in Season 4 episodes 53-55 & 67 on Viu
Read this article for more information on the video storyline and tourist destinations
Check out the @kbs_unicorn IG for more 2 days 1 Night content
Stream Leenalchi's Sugungga on Spotify
Comments